Adcredo – The Deep Belief Network
21 – 29 July 2018
The eleventh in Matt’s Gallery’s ongoing series of 10-day shows is Joey Holder’s first exhibition at the gallery. Adcredo - The Deep Belief Network is an expansive project dispersed across numerous outputs.
Taking a fictional data-analysis company called Adcredo as her starting point, Holder explores the role that online networks can play in the construction of belief. Across a series of exhibitions at Bloc in Sheffield, QUAD in Derby, Matt’s Gallery, London, and the 6th Athens Biennale, Holder expands this fictional world to examine the rise of unjust ideologies and fantasies, and how they might affect our worldview.
The multi-screen installation presented at Matt’s Gallery sits in parallel to Holder’s exhibition which is currently on display at QUAD. The work develops a series of avatars that Holder has worked with across the project. CGI talking heads stand in for Kanye West, Donald Trump, Vladimir Putin and Peter Thiel alongside otherworldly creatures drawn from the artist’s online research into conspiracy theory and synchromysticism. The work exists against a techno-socio-political backdrop of fake news, conspiracy theory, cyber-espionage and political populism.
The work is complemented online at Adcredo’s company website: deepbelief.network - a specially constructed website made by the artist for the project. This will be further expanded at randomforest.site where a series of commissioned essays, including one by Matt’s Gallery Deputy Director Tim Dixon, will further develop the artist’s work later in the summer.
‘Adcredo’ is a Latin word meaning to put trust in to believe in, or to give credence to.
Matt’s Gallery thanks the Arts Council England and Ron Henocq Fine Art for their generous support.
Adcredo is an expanded project developed across QUAD, Derby; Bloc Projects, Sheffield and Matt's Gallery, London.